The use of AR technology in publishing industry will bring huge business opportunities, which will bring the true combination of traditional publishing and digital publishing!—Lynn Robinson Transforming Publishing Industry's AR Augmented Reality Technology Harris is the main spokesman for Yale University's publishing program. He recently explored the development strategy of the 21st century publishing industry with authors and publishers. A new strategy was Augmented Reality (AR), which made him very excited. He was inspired by a 370-page hardcover graphic novel. AR (Augmented Reality) technology, which can overlay digital images in the physical world, allows creators to add additional multimedia content to traditional paper content. Readers download an App application and use a smartphone or tablet to scan the page to pop up additional content, including video, audio, web and social media links, and more. Harris believes that AR technology makes the digital world organically integrated with print publishing. He said that in AR publications, you use your own device to discover more content. The digital content is more appealing and you can do it, but you need practical books and other publications to read. Harris believes that digital publishing is considered to be a cold feeling to some extent. However, AR technology is different. AR makes publications such as books and magazines alive. Readers can see dynamic content, sounds, videos, animations, 3D characters, etc., and they are very vivid. The first English book "Magic Painter" published by Moi Keke, the first of the new board, is a vivid example. The children can see the vivid 3D image of the pig, and can hear the Chinese pronunciation and English pronunciation of the pig. Undoubtedly, better learning results can be obtained. Harris's current job is to work with authors and publishing companies that he publishes, such as a cookbook, with sales of more than 150,000 copies. The attractiveness of these projects is tempered in specific markets. Harris saw the lack of professionalism in large-scale publishing companies in specific areas. He thought: In large companies, many publications have not received enough attention. Outside of the traditional publishing system, subdivided book publishing can do better. Because traditional large-scale publishing companies have been divided into too many small departments, there is no way to effectively integrate collaboration. However, self-publishing also has many problems, such as the need to invest a lot of time and money. Harris said: Some writers are naive and think that they will put their information on Facebook and a large number of readers will come by themselves. This is a huge country. Many media are fiercely competing. You have to do a lot to win. He believes that self-publishing authors should be more actively involved in book promotion. Writers must not only become experts in the field of writing, but also become media communications experts and Internet marketing experts. Change the innovation in the publishing industry Harris is not surprised by the new world of digital publishing: This is not the first decade that we have experienced dramatic changes. Fifty years ago, when I entered the publishing industry, there was a major change every ten years. Changes in the most important distributions now: from pure printing to the integration of printing and digital publishing. From an outsider's point of view, Harris believes that publishers should adapt to the changing environment of the industry and there is a lot of courage to adapt. In general, he believes that book publishing suffers more severely from digital publishing than other industries, such as music or movies. The good news is that people still seem to want the feeling of paper reading. Harris is a loyal fan of illustrators. He said: I have been a little worried about the future of the book, because I have seen the collapse of sales of art and photography books. However, the new development of AR technology makes him feel optimistic: Based on the emergence of AR technology and other new technologies, we can re-create the form of drawings. He anxiously waited for the emergence of a "Digital Shakespeare", a creative genius that perfectly integrated traditional paper publishing and AR digital publishing, creating a large number of new and outstanding content. Where does this future innovator come from? Harris believes that innovators will not come out of the traditional publishing world but will be a writer or artist. For example, Douglas Adams, author of The Guide to the Galaxy Roaming. "In the 1980s, when I met Douglas Adams, he was the first to explain the concept of the Internet to me. The innovator may be him or someone like William Gibson, who has both a technical background and content creation capabilities. Complex talents. Harris is very interested in innovation. People think that creativity comes naturally, but it is not. Innovation is usually a synthesis of things that apply what is already known to a new area. Harris is very much looking forward to the innovation that AR technology has taken place in the publishing industry: We are in the era of great changes in the publishing industry, and there must be people who have created entirely new forms of publishing and content. Original Author: Guest Contributor Original address: (click to enter) Translator: An Fu double
A new rule from the Drug Enforcement Administration (DEA) threatens to upend the American hemp industry, and could even result in criminal prosecutions for manufacturers of CBD and delta-8 THC products.
The DEA says the [interim final rule," issued Aug. 20, is simply a matter of adjusting its own regulations to account for changes to the Controlled Substances Act that were mandated by the 2018 Farm Bill (or Agricultural Improvement Act) that legalized hemp and CBD production. The new rule [merely conforms DEA`s regulations to the statutory amendments to the CSA that have already taken effect," says the agency. The new rule doesn`t break any ground, according to the DEA.
But many experts on cannabis and hemp law say the DEA rule creates a potential pathway the law enforcement agency could use to prosecute hemp processors and producers of CBD (cannabidiol) and delta-8 THC (or Δ8THC) products. There are two issues: partially processed CBD, and [synthetically derived" delta-8 THC.
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